The Story Of TULUV

A Name Is Not a Brand. It Is a Life.

My name is not a marketing concept. It is not a trendy word found on a mood board.
My name is my life. It is the story written in my body, my art, and my breath.
I am Tuluv Maria Price.

TULUV was born not in a focus group, but in the quiet moments of a studio at CalArts, where light filtered through windows onto a dusty floor. It was forged in the disciplined sweat of Duke Ellington School of the Arts, where I learned that the body is an instrument of truth. It grew through the ache and euphoria of a professional dancer’s career, where every muscle has a memory and every scar tells a story.

Then, in 2012, that truth was challenged. At 36, a doctor delivered a diagnosis of MS. He knelt down, looked me in the eye, and told me my body would begin to deteriorate. In that moment, my relationship with my own body - my instrument, my art - was redefined. I made a choice: I would not be a passive patient. I would become the author of my body's next chapter. I took matters into my own hands.

It transformed in my 40s, when I traded the choreographer’s stage for the trainer’s mat, discovering that the deepest art is not in the performance for an audience, but in the restoration of a single person’s movement - a lesson learned first in the fight for my own.

For me, TULUV is the kinetic poetry of a modern dance phrase. It is the precise kinesiology of a hip joint finding its true rotation. It is the empathetic understanding of a psoas muscle locked from hours at a desk or behind a wheel. It is the resilience of a body learning to move again after scar tissue has whispered “no.” It is the defiance of a prognosis.

This name carries the weight of my training at Duke Ellington, CalArts, University of the Arts, and Howard University, and the wisdom of every teaching method from ballet to hip-hop. It carries the silent knowledge of a body that has been told to quit and chose instead to speak a different language - the language of determined, deliberate motion. It is my heritage and my future. TULUV is my way of life.

And so, it was a profound violation to watch this truth - totality of my being - be treated as a mere commodity. To see someone decide it was a “cool name.” An empty vessel they could fill with whatever aesthetic they wished, divorcing it from the soul, the struggle, and the science that created it. They saw a catchy word. I saw my autobiography. I saw the diagnosis I defied.

Let this be unmistakably clear:
There are no “imposters.”
There is only the original.

There is only the woman who lived this name into existence. The one whose hands understand tension not as an abstract concept, but as a map of lived experience - a map that includes valleys of fear and peaks of hard-won strength. The one who doesn’t just “do stretches,” but who communicates with the body in the language it was born with - the language of movement - because she has had to reteach that language to her own.

When you choose TULUV and TULUV MOBILITY, you are not hiring a service. You are not just wearing a brand. You are connecting to a legacy of resilience. You are gaining access to a lifetime of accumulated knowledge, where every session is informed by the artistry of a dancer, the mind of a kinesiologist, and the heart of someone who had to reclaim her own body’s freedom from the ground up.

You are not getting a generic stretch.
You are getting a piece of my story - a story of confrontation and reclamation - applied to the story of your body.

I am the one and only Tuluv.
This is not my brand.
It is my name.
And I am here to help you move in yours.